Clan Douglas - Launch of new luxury cashmere brand
A new, exciting cashmere collection from the celebrated home of British knitwear, Hawick in Scotland, is to be launched for Autumn/Winter 2010. Clan Douglas Cashmere Studio, a division of Hawick Knitwear Ltd, combines nearly 140 years of knitwear tradition and heritage with modern textures and fashionable designs, allowing the brand to boast style as well as deluxe comfort.
The sumptuous feel of cashmere is emphasised by the variety of styles available in the Clan Douglas Cashmere Studio collection. The finest yarns are used to ensure the production of elegant colour details and consistent superior quality. The 30 piece collection includes intricately designed cardigans, knitted dresses with contemporary silhouettes, exquisite twin sets with a modern twist, oversized cowl-neck jumpers and signature Studio Stripe accessories; all hand-finished by craftsmen and craftswomen.
Scottish cashmere is renowned for its high quality and luxurious texture, and Clan Douglas Cashmere Studio is proud to claim its heritage, design and production as exclusively Scottish. The collection’s creator is designer Alex Feechan, an award-winning designer with a 1st class honours degree and an MA from the prestigious Royal College of Art, London. Furthermore, every piece in the collection has been given the name of a Scottish poem to reflect its authentic origins.
Brand Manager, Renato Grant, comments: “We are excited to present this beautiful collection to the global market. The inspiration behind the brand was to take something quite traditional and use the unrivalled Scottish creativity and artistic passion to build a unique range of clothes incorporating a few pieces I regard as works of contemporary cashmere art."
April 2010